We are Hebe, part of an international group Jeronimo Martins. A group of People who develop the beauty industry in Poland and Europe. We are one of the market leaders and are constantly creating new developments for our stores and in the digital world.
We are proud of the successes we have achieved in 10 years, but we do not stop and want more. We form a close-knit team that can always count on each other. What unites us is our passion for beauty and the industry we operate in.
We rely on internal promotions. Ambitious goals, cutting-edge technology and international expansion create opportunities for rapid career growth for our team members.
We rely on each other and work as a team. We raise the bar every day. We believe in doing the right things.
With us you can be anything you want, Love who you want, follow what religion you want. What matters to us is you!
We are not standing still. We look for solutions and give ourselves the freedom to make mistakes.
We believe that true beauty comes from attitudes and values. We want to be a company that meets the needs of health and beauty for the sake of health and beauty customers, helping them become even more beautiful, happier and more confident.
Hebe puts every customer at the heart of the strategy. We offer the best selection of health and beauty products, low prices and attractive promotions, and a high standard of service.
The pleasure of shopping is taken to a new, functional level through a distinctive space and consistent communication that builds emotional attachment to the brand.
A team of professionals who are passionate about beauty and beauty strive every day to innovate and achieve better and better results.
The first Hebe store has opened in Jerozolimskie Avenue
in Warsaw on May 24, 2011. Building and launching a new retail network was no easy task. It required key organizational skills, agility and creativity.
From the outset, the task force, made up of industry professionals, led the project with a clear goal - to write a new history of retailing in the world of health
and beautiful.
After opening our first Hebe store, we launched a loyalty program called "Hebe Card," offering incentives and a personalized shopping experience to our loyal customers. Within a year, the program had already attracted one million members.
"The Hebe card was also one of the few loyalty programs in Poland that offered personalized and targeted communication activities and product recommendations tailored to the diverse expectations of our customers."
A unique concept, a new vision of health and beauty focused on new trends and exclusive brands for maximum customer satisfaction.
The Hebe 3.0 concept was developed to strengthen our unique position in the market. It offers customers a different approach to health and beauty by implementing a new assortment and store layout, as well as numerous innovations to improve the customer's shopping experience.
Through Kaizen, we have found new and original ways to improve our company's operations with the involvement of all Hebe teams.
We continue to use Kaizen to manage the company to increase the efficiency of our stores and focus on customer satisfaction. The Kaizen philosophy has been applied to the logistics organization and various departments at Hebe headquarters.
Hebe brands are an important part of our offer, meeting the highest quality standards, strengthening Hebe stores as a place to buy cosmetic products, in the long run building customer awareness and loyalty.
Hebe Brands has over the years contributed to strengthening Hebe's position as a strong player in the cosmetics industry with a very successful product line. This has earned us trust and credibility, which has translated into publicity among influencers and satisfied customers.
A spacious store, modern technology, an impressive selection of brands, as well as numerous makeup and product testing stations. This is the new retail concept developed by Hebe.
The flagship store in Wroclavia is still among the best in our network. It was recognized by customers and industry experts at the FMCG Market Congress, where it received the "Drugstore of the Year 2019" award in the Large Format Drugstore category.
In June 2019, we launched a new communication platform, "Mother and Daughter," whose ambition is not only to strengthen the emotional connection with Hebe by increasing understanding and consideration of the brand in the context of shopping, but also to increase its visibility among potential new customers.
The communication has been adapted to work in digital formats, combining more real-life situations, emotion and humor, and showing Hebe as an ally and advisor to every woman on her journey to the world of beauty.
The launch of our e-commerce site also marks the beginning of a multi-channel transformation. This is a necessary change in the face of new consumer expectations, but also a great opportunity for Hebe.
Hebe online has been recognized by customers and industry experts, winning several prestigious competitions in Poland. In this way, we raise the level of satisfaction and commitment of our customers.
An excellent shopping experience for customers is a priority for Hebe. The Hebe store network is now fully integrated with our digital vision. As a result, we have enhanced the customer's shopping experience, expanded delivery options, and opened the door to Hebe's digital world with our own apps.
Nowadays, you can find screens using digital media in our store windows, and inside, modern self-service cash registers that handle most of our transactions.
Modern, comfortable and elegant designed in accordance with the highest technical and environmental standards - this is the new space for our organization and for Hebe teams.
The new office perfectly reflects what defines our organization - modernity, beauty and elegance. With comfort in mind, we opted for bright and natural colors, lots of plants and ergonomic furniture.
Thanks to the commitment of all Hebe teams, today not only pols can enjoy the rich offer of our online store. We have adapted the system's infrastucture, prices, descriptions or delivery and return methods to the individual needs of each Western and Central European market.
Today Hebe is an international company continuing its mission no longer only within the borders of Poland.
In December 2023, we opened our first stationary stores outside of Poland. The unique concept of our stores was adapted to local requirements and enthusiastically welcomed by customers shopping in the shopping centers of Prague, the Czech Republic.
